The charity sector faces mounting pressure to do more with less. Artificial intelligence is emerging as a powerful ally and a complex challenge. AI is reshaping the way charities operate. From automating admin tasks and enhancing donor engagement to using predictive analytics for better decision-making.

AI can drive efficiency gains of up to 40%. Tools like chatbots offer 24/7 multilingual support. Natural language processing helps charities uncover insights from beneficiary feedback. Yet, it also warns of the risks: ethical pitfalls, data privacy concerns, and the danger of “AI-washing” where basic tools are rebranded as AI to capitalise on the hype.

👉 Read the full article on the HCR Law website to explore the opportunities and risks AI presents for the third sector.

Join me at the Directory of Social Change Charity AI Online conference:
📅 Thursday 17 July 2025
🕤 0930-1630. I’m on the panel at 11.15!

If you need advice, contact me at +44 20 3824 9748 or fjennings@hcrlaw.com.